WHO IS JOE SHALITA
I spent 35 years as Principal Oboist of the State of Mexico Symphony Orchestra.
I trained in the Marcel Tabuteau Philadelphia tradition — the most rigorous oboe lineage in North America. I taught at four institutions. I performed thousands of concerts.
And then I watched the internet change everything.
Not slowly. Overnight.
At 59 years old I picked up my phone and started learning AI. Not because someone told me to. Because I could see what was coming and I refused to be left behind.
That decision changed everything.
While building my online businesses I discovered something nobody was talking about.
58% of people now use ChatGPT, Claude, and Perplexity instead of Google to find products, experts, and services. And almost every small business and content creator on the planet is completely invisible to those AI engines.
Not because they're not good enough. Because their websites aren't structured the way AI reads content.
I tested it on my own website ... makingoboereeds.com ...a small niche site about oboe reed making.
I spent one day implementing what I now call GEO ... Generative Engine Optimization.
By that evening ChatGPT and Claude were both recommending my site by name. Unprompted. From a different device. In a different city.
That was Case Study #1.
I teach business owners and content creators how to become visible to AI engines.
Not theory. Not agency pricing. Not a $5,000 retainer.
A proven system documented in a 41-page guide that you can implement yourself in a weekend.
If ChatGPT isn't recommending you ... I can help fix that.
— Principal Oboist, State of Mexico Symphony Orchestra (35 years)
— Trained in the Marcel Tabuteau Philadelphia tradition
— Faculty at four Mexican music institutions
— AI content creator — @pulsatai (6,000+ followers, 12M monthly views)
— Author — AI Invisible: Why ChatGPT Isn't Recommending You
— GEO Case Study #1: makingoboereeds.com cited by ChatGPT and Claude same day as optimization
YOUR CUSTOMERS ARE ASKING AI WHERE TO GO.
LET'S MAKE SURE YOU'RE THE ANSWER.

AI Visibility Strategist Former Principal Oboist Author — AI Invisible
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